The work does not end when you upload your online clothing store to the internet; it’s just the beginning of a never-ending list of daily efforts to boost your sales. You can’t just sit around waiting for customers to discover you like magic. Your actions should say: here I am and I am ready to win you over as a customer!
Say it forcefully by following these tips to get sales in your online store. A good management of these factors will guarantee the success of your store.
- Attractive inventory
Unless that’s your promise, it’s not about having more clothes than everyone else. The issue is quality over quantity. The selection of your inventory must be very careful and focused on your target market.
So, stop uploading inventory just to refill and specialize as much as possible to differentiate yourself from the competition. Take out of the equation everything that does not go with the style or quality that you want them to associate with your brand.
An exaggerated example: imagine that the owner of a store specializing in designer clothes came up with the idea of uploading low-quality generic garments. Your brand would lose a lot! Don’t do the same, not even on a smaller scale.
- Image is everything
Since your future client cannot measure or feel the garment with their own hands to make the purchase decision, the photographs of your products must be as close to reality as possible, with quality lighting and excellent image resolution. Of course, the selection of models, the direction of talent and the makeup are also key, as well as the variety of angles and the possibility of zooming in to check the texture of the fabric.
It also includes the measurements of your models to make it easier for the visitor to choose a size; Give him as much information as possible so that he has tools to know how the garment would fit on him, avoiding as much as possible that he is disappointed because it was not what he expected.
- Information is a must
To nurture the confidence of the user who enters your online store for the first time, maintain a question and answer section that answers the main questions of your client. A size and measurement guide is also essential to facilitate the customer’s decision. It also implements a chat to answer quickly. They already entered your store, you almost have them … don’t let them go!
When you already have some customers, activate the reviews option. Users like to know what others think of the quality and other attributes of your clothes; The past experiences of other clients are very helpful in helping the new client through the process.
- SEO optimization of your site
SEO is what you do to get people to start arriving on their own. Although in reality it involves a lot of work and they do not arrive as alone as it seems. Your target market finds you because in their searches they declare what they need or want and, therefore, they are more likely to become your customer. You want to know more? Here we explain you about SEO optimization.
For now, be detailed with the names you give to your products. If you are an Online fashion Store for young people, you may have a dress model called “Mariana”, but no one is going to find you like that in search engines. Remember to supplement the product description with keywords that your target market can use such as “Short dress for day event” or “Dress with off the shoulders”.
- Waters with security
You want them to buy in your store but you do not have security certificates, privacy notice or anything that guarantees the user that their data will be protected once they make the purchase in your store.
All internet users fear that our card will be cloned, so we are always alert in everything related to personal data and money. If you do not do the job of ensuring the purchase and protection of their information, they will close the door to your store and not when you can bring them back.
